The Franchise Scale Up Show with Guy Coffey
Welcome to The Franchise Scale Up Show hosted by Guy Coffey. Guy is an entrepreneur, franchise veteran, and co-founder of a successful franchise brand.
Join Guy as he dives into real-world stories, strategies, and insights from inspiring entrepreneurs, industry experts, and thought leaders.
Discover actionable advice on launching, scaling, and sustaining a meaningful business while thriving in life. From solo episodes breaking down simple, effective strategies to candid interviews uncovering challenges, breakthroughs, and success secrets, this podcast is your go-to for honest, practical guidance.
Whether you’re just starting out or scaling to the next level, The Franchise Scale Up Show will empower you to build a business, and life, you love.
The Franchise Scale Up Show with Guy Coffey
Five Lessons from the Emerging Brand Founders Mastermind
In this solo episode, I unpack what I learned at the Emerging Brand Founders Mastermind, hosted by REMAX founder Dave Liniger and Adam Contos, former CEO of REMAX. Spending time in that room with nine emerging brand founders reminded me of five essential leadership truths that every entrepreneur—especially those scaling through franchising—needs to remember.
From learning how kindness drives culture, to mastering division of labor, to recognizing the power of hiring social, thoughtful people, this episode is packed with insights that apply to every stage of your franchise journey.
Key Takeaways:
- Lesson 1: Be tough in business but kind with people.
- Lesson 2: Kindness and standards start at the top.
- Lesson 3: Master the division of labor—focus on your zone of genius.
- Lesson 4: Delegate faster—having support makes things move.
- Lesson 5: Hire smart, social people—conversation drives opportunity.
Time Stamps:
00:00 Introduction: The Importance of Division of Labor
00:15 Welcome to the Franchise Scaleup Show
00:46 Recent Events and Learnings
01:32 Insights from the Emerging Brand Founders Mastermind
02:14 Key Lessons from Industry Leaders
03:43 The Power of Kindness in Leadership
05:45 Division of Labor: A Crucial Strategy
07:30 The Value of Executive Assistants
09:20 Hiring Social and Kind People
12:21 Recap of Key Takeaways
13:52 Conclusion and Call to Action
Leadership isn’t about doing it all—it’s about knowing what matters most and surrounding yourself with people who amplify your mission.
If you’re ready to scale your franchise with clarity, culture, and systems that work, visit guycoffey.com to book a free franchise growth strategy call. Let’s turn lessons into action.
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey