The Franchise Scale Up Show with Guy Coffey
Welcome to The Franchise Scale Up Show hosted by Guy Coffey. Guy is an entrepreneur, franchise veteran, and co-founder of a successful franchise brand.
Join Guy as he dives into real-world stories, strategies, and insights from inspiring entrepreneurs, industry experts, and thought leaders.
Discover actionable advice on launching, scaling, and sustaining a meaningful business while thriving in life. From solo episodes breaking down simple, effective strategies to candid interviews uncovering challenges, breakthroughs, and success secrets, this podcast is your go-to for honest, practical guidance.
Whether you’re just starting out or scaling to the next level, The Franchise Scale Up Show will empower you to build a business, and life, you love.
Episodes
74 episodes
The $2,000/Hour Rule That Fixes Founder Bottlenecks with Adam Spector
Most founders don’t have a growth problem.They have a time allocation problem.They’re stuck doing work they shouldn’t be doing—and it’s limiting their ability to scale.In this episode, Guy Coffey sits down with Adam Spector...
From Invisible Tech to Industry Leader: DevHub’s Pivot Story with Mark Michael
For most of its existence, DevHub wasn’t a brand.It was the engine behind other brands.For over 16 years, Mark Michael and his team powered websites for agencies and marketing platforms—completely behind the scenes.No visib...
Why Doesn’t Revenue Equal Enterprise Value in Business with Holli Moeini
Most founders think:👉 “If I grow revenue, everything else will work itself out.”That’s not how it works.In this episode, I sat down with Holli Moeini (CFO & M&A advisor) to break down what actually drives enterprise...
Are You Attracting Applicants… or Repelling the Right Talent with Andrea Hoffer
Hiring is one of the biggest bottlenecks in franchise growth — yet most founders approach it reactively instead of strategically.In this episode, Guy Coffey and Andrea Hoffer unpack the truth about recruitment in franchising and why the ...
Why Smart Founders Go Slow to Scale Fast (Oakwell Beer Spa Case Study)
What if the fastest way to scale your franchise… is actually to slow down?In this episode, I sit down with Jessica and Damien, founders of Oakwell Beer Spa—a globally inspired wellness and hospitality concept that’s redefining the franch...
Is Your Business Partner Holding You Back?
If you’re a founder, partner, or leader, there’s one uncomfortable question you need to ask:Are you actually helping your business grow… or are you holding it back?In this episode, I break down a real situation I worked through wi...
How Great Franchise Leaders Build Winning Systems with Sally Facinelli
Franchising is one of the most collaborative industries in business.Competitors share insights. Vendors offer advice. Leaders mentor the next generation.That spirit of collaboration is exactly why Sally Facinelli has become one of...
How Franchises Collapse From Scaling Too Quickly
Every founder loves a rocket ship story.The brand that sells 100 units in its first year becomes the darling of franchise expos and headlines.But what you rarely hear about are the brands that grow too fast — and collapse under th...
How He Turned a $300K Flower Shop Into $10M with Michael Jacobson
What happens when a young finance graduate walks into a struggling 38-year-old flower shop… and sees opportunity where everyone else sees decline?In this episode, Guy Coffey sits down with Michael Jacobson, founder of The French Florist,...
What’s the Best Franchise to Buy? Here’s the Real Answer.
After nearly 20 years in franchising — across fitness, beauty, and building and selling our own brand — I get asked one question more than almost anything else:“If you were going to buy a franchise today, which one would you choose?”<...
How to Build a Business Proposal That Makes Franchising Easier
If you’re building an emerging franchise brand, your business proposal is not a formality.It’s your foundation.In this episode of The Franchise Scale Up Show, I break down why a strong business proposal is one of the most...
How to Scale a Franchise Faster Using Virtual Teams with Alex Miranda
In this episode of The Franchise Scale Up Show, I sit down with Alex Miranda, founder of VIRTRIFY, an outsourcing company that helps franchisors build specialized virtual teams using talent from Latin America.We talk about why s...
5 Franchise Lessons Every Emerging Founder Must Learn Before Scaling
Most franchise founders believe their journey is totally unique.I’m here to tell you — it’s not.After building our own franchise system and working with many emerging brands, I’ve seen the same roadblocks show up again and again: ...
Private Equity, Founder Pressure, and the Myth of the “Billion-Dollar Idea” with Brian O’Rourke
In this episode, I sit down with Brian O’Rourke — a longtime operator, investor, and futurist with deep experience across franchising, fitness, and consumer brands.We dig into a topic most founders underestimate: clarity. Not more tools....
How to Know If You’re Ready to Franchise: The 3-Part Readiness Test
Most founders franchise too soon. They get excited, sell a few territories, and think the momentum means they’re ready. But then the first franchisees open… and within months everyone’s frustrated.Why? Because they franchised a business ...
What Happens After Your First Three Franchise Units Open (And Why It Feels Chaotic)
Most founders believe the hard part of franchising is selling the first few units. In reality, that’s when the real work begins.In this solo episode, I walk through what actually happens after your first three franchise units open, why i...
Is Licensing or Franchising the Right Way to Scale My Brand?
Licensing often looks easier than franchising — less regulation, lower cost, faster upfront cash. But easier doesn’t always mean safer.In this solo episode, I break down the real differences between licensing and franchising, why those d...
Should You Franchise Now or Wait? How to Know If Your Brand Is Actually Ready?
If you’re on the fence about franchising, clarity matters more than speed.If you want an objective opinion from someone who’s been in the trenches — as a franchisee, franchisor, investor, and advisor — book a Filter the Noise Call at guy...
What to Do When a Franchisee Isn’t Performing: A Tactical Playbook
If you’re dealing with underperformance in your system right now, don’t wait and hope it fixes itself.Book your free Franchise Growth Strategy Call at guycoffey.com.We’ll assess what’s really happening, build a support and ...
The Franchisor Mindset: 5 Shifts That Help Emerging Brands Scale to 100 Units
Franchising is a completely different business model — and if you don’t make the mental shift, you don’t scale. In this solo episode, I walk through the five mindset changes every emerging franchisor has to go through to stop drowning in day-to...
The 10-Step Franchise Evaluation Guide Every Emerging Founder Should Use
In this solo episode, I walk you through a 10-point franchise evaluation checklist you can use whether you’re a prospective franchisee deciding what to buy, or an emerging franchisor trying to pressure-test your own system.Most brands do...
How Content Builds Franchise Trust Over Time with Joel Kleber of Jim’s Group
In this episode, I sat down with Joel Kleber from Jim’s Group in Australia — the world’s largest lawn and garden care franchise system — and we dug into something every emerging franchisor needs to understand:Content is not a marketing e...
What I Learned Inside a Private Equity Office: Truths About Scale and Standards
I just walked out of my first in-person board meeting inside a private equity office, and I learned three things that completely reshaped how I view PE, reporting, and what “standards” really mean.If you’re an emerging franchise founder ...
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How Anytime Fitness Built a Global Franchise: Leadership Lessons from Dave Mortensen
If you want to scale smarter, avoid expensive mistakes, and build a franchise system you're proud of—book the call now. Spots fill quickly.https://guycoffey.com--------In this franchise ...
Five Lessons from the Emerging Brand Founders Mastermind
In this solo episode, I unpack what I learned at the Emerging Brand Founders Mastermind, hosted by REMAX founder Dave Liniger and Adam Contos, former CEO of REMAX. Spending time in that room with nine emerging brand founders reminded me of five...
