The Franchise Scale Up Show with Guy Coffey
Welcome to The Franchise Scale Up Show hosted by Guy Coffey. Guy is an entrepreneur, franchise veteran, and co-founder of a successful franchise brand.
Join Guy as he dives into real-world stories, strategies, and insights from inspiring entrepreneurs, industry experts, and thought leaders.
Discover actionable advice on launching, scaling, and sustaining a meaningful business while thriving in life. From solo episodes breaking down simple, effective strategies to candid interviews uncovering challenges, breakthroughs, and success secrets, this podcast is your go-to for honest, practical guidance.
Whether you’re just starting out or scaling to the next level, The Franchise Scale Up Show will empower you to build a business, and life, you love.
The Franchise Scale Up Show with Guy Coffey
How Anytime Fitness Built a Global Franchise: Leadership Lessons from Dave Mortensen
If you want to scale smarter, avoid expensive mistakes, and build a franchise system you're proud of—book the call now. Spots fill quickly.
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In this franchise leadership episode of The Franchise Scale Up Show, Guy Coffey interviews Dave Mortensen, Co-Founder of Anytime Fitness, to uncover how he scaled a fitness franchise into one of the most successful global brands.
Time Stamps
- 00:00 – Introduction to Dave Mortensen and Anytime Fitness
- 04:30 – How culture drives franchise performance
- 09:30 – Leadership humility and accountability
- 14:00 – Lessons learned from scaling globally
- 22:00 – The role of AI and consumer behavior in fitness
- 30:00 – Final leadership insights for franchisors
If you’re looking for actionable insights on:
- franchise culture,
- leadership accountability,
- scaling franchise systems,
- AI and the future of fitness,
you’ll get powerful strategies from a leader who has done it at scale.
If you’re serious about scaling your franchise—or you want clarity on the systems, leadership, and culture you need to grow—don’t guess your way forward.
Book your free Franchise Growth Strategy Call at https://guycoffey.com.
This is the same strategic framework used by top franchisors who grew from a handful of units to category-leading brands.
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey