The Franchise Scale Up Show with Guy Coffey
Welcome to The Franchise Scale Up Show hosted by Guy Coffey. Guy is an entrepreneur, franchise veteran, and co-founder of a successful franchise brand.
Join Guy as he dives into real-world stories, strategies, and insights from inspiring entrepreneurs, industry experts, and thought leaders.
Discover actionable advice on launching, scaling, and sustaining a meaningful business while thriving in life. From solo episodes breaking down simple, effective strategies to candid interviews uncovering challenges, breakthroughs, and success secrets, this podcast is your go-to for honest, practical guidance.
Whether you’re just starting out or scaling to the next level, The Franchise Scale Up Show will empower you to build a business, and life, you love.
The Franchise Scale Up Show with Guy Coffey
How He Turned a $300K Flower Shop Into $10M with Michael Jacobson
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What happens when a young finance graduate walks into a struggling 38-year-old flower shop… and sees opportunity where everyone else sees decline?
In this episode, Guy Coffey sits down with Michael Jacobson, founder of The French Florist, to unpack how he:
- Took over a $300K legacy flower shop
- Scaled it to nearly $10 million at one location
- Built proprietary tech and supply chain advantages
- Created a franchise system that can double or triple revenue overnight
- Is transforming a fragmented $19B industry.
This is not just a story about flowers.
It’s about:
- Industry disruption
- Franchise strategy
- Systems thinking
- Building a values-driven company
- And scaling without losing purpose
If you’re an emerging franchise founder, this episode is packed with insight.
Timestamps:
[00:00:00] - Franchise Leadership: Why 1+1 Equals 3
[00:01:00] - Leaving Corporate to Buy a Small Business
[00:06:00] - Disrupting the $19B Floral Industry
[00:09:00] - 1-800-Flowers & the Broken Commission Model
[00:10:00] - Scaling a Flower Shop to $10M Revenue
[00:16:00] - Franchise Model vs. Tech Licensing Strategy
[00:21:30] - Acquisition Strategy: Triple Revenue Fast
[00:33:00] - Building a High-Performance Franchise Culture
[00:43:00] - Customer Experience: Sell Emotion, Not Flowers
Connect with Michael
Email: michael@frenchflorist.com
Website: https://www.frenchflorist.com/
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey